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Issue 16 (3) 2017 pp. 101-110

Tomasz Zalega

University of Warsaw

SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)

Keywords: seniors, smart shopping, consumer behaviour
Abstract:
The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.
pub/16_3_101.pdf Full text available in in Adobe Acrobat format:
http://www.oeconomia.actapol.net/volume16/issue3/16_3_101.pdf

For citation:

MLA Zalega, Tomasz. "SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)." Acta Sci.Pol. Oeconomia 16.3 (2017): 101-110.
APA (2017). . Acta Sci.Pol. Oeconomia 16 (3), 101-110
ISO 690 ZALEGA, Tomasz. SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH). Acta Sci.Pol. Oeconomia, 2017, 16.3: 101-110.
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Streszczenie w języku polskim:
http://www.oeconomia.actapol.net/tom16/zeszyt3/abstrakt-101.html