SGGW

Polska Bibliografia Naukowa

Index Copernicus Journal Master List

AGRO

BazEkon

Ebsco

Issue 7 (2) 2008 pp. 23–35

Marzena Kacprzak, Teresa Mikulska

FRANCHISING IN TOURISM ON EXAMPLE OF THE TUI TRAVEL AGENCY

Keywords: tourism enterprise, franchising, tourism, travel agency, customer
Abstract: The article presents issues connected with franchising, as one of methods having impact on the tourism market development. Franchising systems combine advantages of a large enterprise with merits of small enterprises, excluding their flaws. Franchising networks are able deliver standard services of an equal quality, they can advertise not only in their own region, they can diagnose changes of customer’s preferences and regional differences earlier and react to them in a suitable way. A subject of research was the TUI Travel Office.
pub/7_2_23.pdf Full text available in in Adobe Acrobat format:
http://www.oeconomia.actapol.net/volume7/issue2/7_2_23.pdf

For citation:

MLA Kacprzak, Marzena, and Teresa Mikulska. "FRANCHISING IN TOURISM ON EXAMPLE OF THE TUI TRAVEL AGENCY." Acta Sci.Pol. Oeconomia 7.2 (2008): 23–35.
APA (2008). . Acta Sci.Pol. Oeconomia 7 (2), 23–35
ISO 690 KACPRZAK, Marzena, MIKULSKA, Teresa. FRANCHISING IN TOURISM ON EXAMPLE OF THE TUI TRAVEL AGENCY. Acta Sci.Pol. Oeconomia, 2008, 7.2: 23–35.
EndNote BibTeX RefMan
Streszczenie w języku polskim:
http://www.oeconomia.actapol.net/tom7/zeszyt2/abstrakt-23.html